The first major collection of the year always sets the tone. For us, Drop 1.0 is more than just new pieces—it's a reflection, a refinement, and bold move to where we want to be.
A Necessary Slowdown
2023 was a whirlwind. Going full-time with LINW, scaling the team from two to six, and navigating the wild ride of new parenthood—all while pushing the brand forward—left little room to breathe. By the start of 2024, we knew we had to pause, recalibrate, and dial in.
Instead of rushing into another fast cycle of drops, we took a step back. We stripped things down, fine-tuned our foundation, and focused on what was working but also where we wanted to go—from design and production to the overall brand experience. Drop 1.0is a result of that focus: an intentional, elevated collection built to sit seamlessly alongside LINW classics.
Leading with Quality & Curation
The inspiration behind Drop 1.0 wasn’t just about aesthetics—it was about an ethos. A commitment to quality, elevation, and curation. We leaned into what LINW does best and where we wanted to head as a brand, refining fits, fabrications, and silhouettes that integrate effortlessly with past and future collections.
With guidance from some incredible mentors, we also explored new textiles, expanded our pant program, and pushed into fresh territory with tailored pieces and knitwear. The result? A collection that feels considered, balanced, and wearable—without losing its edge.
Drop 2.0—What’s Next?
If Drop 1.0 was about fine-tuning, and pushing forward.
✔ Pleated Pants – A natural evolution from our best-selling Waiheke Pants, now in a relaxed straight and wider silhouette—the perfect mix of tailored and everyday wearability.
✔ Refined Shirting – Classic regular fits in men's knits meet a new wave of cropped silhouettes across tees, tanks, and linen shirts.
✔ Fabric Exploration – A deeper dive into knits, linen textures, and fresh tailoring, reinforcing the balance between structure and fluidity.
Let us know what you think—your feedback fuels the evolution.
📍 Shop Drop 1.0 now at www.lostinnowhere.com
