We're stoked to announce that the LINW Flagship store is now open in the heart of Canggu, Bali. It's been a wild journey from online to a physical store—one I would have never dreamed of when starting Lost In Nowhere. But we are here!
At the start of 2024, we were coming off a massive year for the brand. I had recently gone full-time with LINW, built a permanent office, and pushed our team from three to nine, all while becoming a new dad. Talk about no half measures! Then throw a physical store into the mix. The road to get the flagship open has been one of resilience, patience, and a heck of a lot of drive from myself and the entire LINW team.
Having been based in Bali for over 5 years, I thought I was ready to take on such a project. I got a pretty rude awakening and a new level of respect for those who have opened physical businesses here on the island.
With multiple building delays, contractors not showing up, massive roadworks on the high street causing road closures, and construction equipment parked outside our doors for months, it felt like we were never going to get the doors open.
From a design perspective, as the concept and store developed, we changed the fittings and layouts multiple times to ensure we were maximizing the small space we had to work with. The space proved harder to work with than expected, but we think we nailed it in the end.
Originally, the store was home to another fashion brand, so we ended up stripping it right back to create a cleaner aesthetic. The only things that remain are the tiles. Still up for debate on when we change those—ha!
For me, moving to a physical space is all about creating another touchpoint for the brand and giving our customers a true, authentic experience of LINW. We’ve worked hard to curate not only the products in-store but also the music, scents, and accessories we have available.
With our soft opening week done and dusted, and our team getting a full week with the doors open, we would love to invite you to the new LINW store.
If you’re in Bali, come and check us out! Stay tuned for our official opening party in late January. And again, thank you for your support of the brand. We have some exciting plans for 2025, but for now, we’re going to enjoy the moment and hopefully see you in Bali over the next couple of months.
